Change you can trust contrasts beautifully with change you can believe in.
Everyone wants change, only with a team that we can trust to implement it. If you're in a tough spot, you want someone to come to help you that you can trust, not someone you believe may want to help you.
John McCain, polls show, is rated as highly qualified and highly trusted. This slogan, change you can trust, reinforces this message.
It can even be added on to John McCain’s current slogan. Country first, change you can trust. Or perhaps Change you can trust that puts Country first. Or how about Change you can trust that puts America first
It implies without directly saying it that the other side is perhaps a little less trustworthy.
It also reinforces the message that in a time we are facing battle with Al Qaeda worldwide and two conventional wars, John McCain is a commander in chief you can trust to lead us to victory.
There are 30 days left before Election Day. Sarah Palin’s debate performance was good, but it's really up to John McCain to win.
CHANGE You Can TRUST
CHANGE You Can TRUST to put COUNTRY FIRST
CHANGE You Can TRUST to put AMERICA FIRST
CHANGE - TRUST
John, are you listening???